MEDFORD, MA. – Tufts University Athletics has announced the promotion of
Jamie Chagnon to Assistant Athletic Director for Communications and Brand Management, as announced by Director of Athletics
Ryan Pisarri.
Chagnon has served in the Tufts Athletics communications office for the past four years, helping elevate the visibility of the department's 30 varsity athletic programs through media relations, digital storytelling, graphic design, video content, and social media strategy. In his expanded role, Chagnon will continue to oversee athletic communications while taking on additional leadership responsibilities for the department's brand management, creative direction, and digital and external presence.
During his time at Tufts, Chagnon has helped drive significant growth across the department's digital platforms. Since his arrival, Tufts Athletics' social media following has increased by 75 percent, while total engagement has grown by 200 percent.
Most recently, engagement increased 125 percent year over year, reflecting the department's continued development of its digital strategy and its commitment to connecting with student-athletes, alumni, families, and fans through engaging, innovative content.
Chagnon has also played an important role in telling the stories of Tufts student-athletes and highlighting the accomplishments of Jumbo teams competing at the highest levels of NCAA Division III athletics. Through comprehensive media coverage, visual storytelling, and creative content, his work has highlighted Tufts programs' achievements on the conference and national stages while strengthening the department's identity across its digital and traditional communications platforms.
His work has earned recognition through multiple design and creative awards, reflecting a commitment to quality, innovation, and visual storytelling. Chagnon and his student-worker staff have helped develop content that captures the accomplishments and personalities of Tufts student-athletes while creating a consistent and recognizable brand across the department's communications channels.
In his new role, Chagnon will expand his focus on brand management, strengthening the Tufts Athletics identity through coordinated creative strategy, consistent visual presentation, and innovative storytelling.
His responsibilities will include continuing to develop the department's digital presence and creative content while identifying new opportunities to engage audiences and communicate the accomplishments, traditions, and values of Tufts Athletics.
"Jamie has made a tremendous impact on Tufts Athletics over the past four years," said Tufts Director of Athletics
Ryan Pisarri. "His creativity, mindfulness, and commitment to telling the stories of our student-athletes have helped strengthen our brand and expand our reach. This promotion recognizes the work he has already accomplished and the important role he will play in continuing to develop our communications and brand management efforts. We are excited to see him continue to grow and help advance the mission of Tufts Athletics."
"I'm incredibly grateful for the opportunity to continue growing professionally at Tufts and to take on this expanded role," said Chagnon. "Over the past four years, I've had the privilege of collaborating with outstanding coaches, student-athletes, and colleagues who make Tufts Athletics such a special place. I'm proud of what we've accomplished together, especially the growth of our digital presence and the stories we've shared about our programs.
"Thank you to Director of Athletics
Ryan Pisarri and Deputy Director of Athletics Alexis Mastronardi for their trust in me in this new role," said Chagnon. "I'm excited to build on the foundation that's been built, continue developing our brand, and find new ways to showcase our student-athletes and connect with the Jumbo community."
Chagnon, a 2010 graduate of Lynchburg College with a B.A. in sports management, previously served as a head sports information or athletic communications professional at Randolph College, Vassar College, King's College of Pennsylvania, and Susquehanna University. He currently serves on the College Sports Communicators (CSC) Academic All-American Committee and the Creative and Digital Media Committee.
--JUMBOS--
